Captivate clinically-relevant audiences with CTV’s precise programmatic targeting, real-time optimizations, and actionable measurement.
Engage HCPs and patients on the fastest growing channel, with the industry’s first healthcare-specialized CTV Marketplace built purposefully for pharmaceutical marketers.
Leverage TV viewership (ACR) data from 30M+ LG smart TVs to extend reach, manage cross-device frequency, maximize share of voice, and more
Optimize CTV campaigns in real time toward audience quality and script performance with patented technology, Shizen Lifestyle Outcomes™
Programmatic campaigns conducted on the Shizen Lifestyle platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video.
+ Gain deeper insights thanks to LG ACR direct data integration
+ Leverage custom audiences across all digital formats: CTV, desktop, mobile
+ Tap into ready-to-use LG viewership segments via Audience Marketplace
+ Maximize your television budget by optimizing reach and frequency between linear TV and CTV before activating your campaign
Reach Extension
Drive incremental reach to unexposed linear TV HHs; suppress exposed households
Frequency Extension
Expand linear TV exposure to desktop, tablet, mobile and CTV
Competitive Conquesting
Target HHs exposed to competitive TV ads
Build Your Own Upfront
Inventory across top apps and programmers
Smart TVs, Streaming Devices, Gaming Consoles
reach to AVOD HHs
average NPI match to CTV devices
match back between CTV devices and NPIs1
1. when a campaign is live
With the deprecation of third-party cookies looming, inherently cookieless CTV is the perfect channel for marketers prioritizing identity resolution in 2024 and beyond. All of Shizen Lifestyle’s solutions are powered by cookieless data, including measurement and CTV capabilities, which enables marketers to run smart, multi-channel campaigns.
CASE STUDY
In a recent case study, we sought to prove that CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV.
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